Paralyzed Veterans of America receives over $1 million through Penske Automotive Group’s “Service Matters” campaign

Post Date: February 6, 2019
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Media Contact: Liz Deakin, 202-416-7627

WASHINGTON (Feb. 6, 2019) — Paralyzed Veterans of America received over $1 million through Penske Automotive Group’s 2018 “Service Matters” campaign. Since the beginning of this partnership in 2015, Penske Automotive Group has raised more than $4 million to support PVA.

Throughout 2018, Penske Automotive Group’s dealerships encouraged customers to donate toward its “Service Matters” campaign. To maximize the donation, Penske Automotive Group matched each donation up to $500,000. All funds raised go toward supporting PVA’s programs and services, including: veterans’ benefits assistance; legislative and advocacy efforts; employment counseling; medical services and health policy guidance; investment in spinal cord injury and disease research and education; adaptive sports programs; and architectural support—all of which are provided free of charge to veterans and their families.

“Through our great partnership with Penske Automotive Group, we have been able to continue providing veterans with disabilities the programs and services they need to help them live full and productive lives,” said David Zurfluh, national president of Paralyzed Veterans of America. “We thank Penske Automotive Group for its enduring commitment to our nation’s veterans, and for the wonderful support of the company’s employees and customers, all of which helps veterans with disabilities access the care, jobs and benefits they’ve earned and deserve.”

With the huge success of the 2018 “Service Matters” campaign, raising a total of $1,063,877, Penske Automotive Group will continue its partnership with PVA for a fifth consecutive year.

“Penske Automotive Group was proud to team up with Paralyzed Veterans of America for this important fundraising campaign in 2018, and we look forward to partnering with the organization again in 2019,” said Robert H. Kurnick Jr., president of Penske Automotive Group. “We thank our employees and our customers for their continuous efforts to support our mission—to serve those who have served us—and for contributing to the life-changing work for veterans with disabilities carried out by Paralyzed Veterans of America.”

To learn more about the “Service Matters” campaign, please contact a Penske Automotive Group dealership or visit